Lesson 1, Topic 1
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2.3 Rules relating to company names

2.3 RULES RELATING TO COMPANY NAMES

  1. Unique and distinguishable:

The company name should be unique and distinguishable from existing registered companies or trademarks within the jurisdiction. It should not be identical or too similar to an existing company name to avoid confusion among customers and stakeholders.

  1. Legal restrictions and prohibited terms:

Names that are offensive, misleading, deceptive, or violate public order or morality are generally prohibited.

  1. Descriptive and not generic:

The name should describe the nature of the business or be associated with the company’s activities.

  1. Restricted words or phrases:

Some jurisdictions have specific regulations on the use of certain words or phrases in company names, such as “national,” “international,” “group,” or “holding.”

  1. Sensitive words or expressions:

Certain sensitive words or expressions may require additional approval or documentation, such as “royal,” “charity,” “foundation,” or “government.”

  1. Company type indicators:

Some jurisdictions require specific indicators to be included in the company name to indicate the type of legal entity, such as “Limited,” “Ltd,” “Incorporated,” “Inc,”

  1. Trademark considerations:

It is important to conduct a thorough trademark search to ensure that the desired company name does not infringe on existing trademarks.