10.2 Marketing management orientation/philosophies

The five philosophies of marketing management are:
1. Production concept
Production concept expresses that customers will favor products that are generally accessible and not very expensive. Achieving high efficiency in production, low cost as well as distribution on a mass scale is the usual focus of the managers.
2. Product concept
The product concept recommends that shoppers will favor items that have better quality, performance and attributes instead of an ordinary product.
3. Selling concept
The selling concept basically reflects the possibility that customers won’t buy enough of the organization’s products unless comprehensive promotional as well as selling endeavors are undertaken by it.
4. Marketing concept
Marketing concept has developed over time, it emphasizes on organizations to evaluate the demands of the consumers and produce products or services to fulfill these wants better than the opposition.
5. The societal marketing concept
Societal Marketing has the observation that an organization must settle on great promoting choices in the wake of considering customer needs, the prerequisites of the organization and above all else the long term interests of the general public.