Lesson 1, Topic 1
In Progress

1.6 Role of ICT business environments

1. Efficiency and productivity: ICT automates repetitive tasks, streamlines processes, and reduces manual labor. This leads to improved efficiency, faster task completion, and increased overall productivity.

  1. Customer Relationship Management (CRM): CRM software and systems help businesses manage customer interactions, track leads, and improve customer service. This leads to better customer satisfaction and loyalty.
  2. E-commerce: ICT enables businesses to create online marketplaces, sell products and services, and reach a global audience. E-commerce has expanded revenue streams and reduced geographical limitations.
  3. Marketing and advertising: Digital marketing, social media, and data analytics enable businesses to target specific customer segments, personalize marketing efforts, and measure the effectiveness of campaigns.
  4. Financial management: Accounting software, financial management systems, and online banking streamline financial processes, improve accuracy, and provide real-time financial insights.
  5. Human Resource Management (HRM): HRM software automates HR processes, including payroll, recruitment, performance management, and employee records. It simplifies HR tasks and ensures compliance with labor laws.

 

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