8.11 Digital marketing methods

The term digital marketing refers to the use of digital channels to market products and services to consumers.

Common digital marketing methods:

  1. Search Engine Optimization (SEO)
  2. Content marketing
  3. Social media marketing
  4. Email marketing
  5. Pay-Per-Click Advertising (PPC)
  6. Affiliate marketing
  7. Influencer marketing
  8. Display advertising
  9. Video marketing
  10. Social media advertising