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MAY -AUGUST 2026
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JAN -APRIL 2026
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JULY-AUG 2025
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REVISION JAN-APRIL 2024
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Overview of Strategic Management
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1.1 Concept of strategy
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1.2 Purpose of strategy
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1.3 Characteristics of strategy
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1.4 Advantages and disadvantages of strategic planning
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1.5 Strategy approaches
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11
1.6 Strategic versus tactical decisions
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1.7 Patterns of strategy development
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2.1 History Of The Organisation
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14
2.1.1 Importance Of History
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15
2.1.2 Path Dependency
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2.1.3 History As A Resource
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2.1.4 Historical Analysis
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2.1.5 Mission: Stated And Perceived
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2.2.1 Influence Of Culture On Strategy
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2.2 Organisational culture
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2.2.1 Influence of culture on strategy
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2.2.2. Undertaking cultural analysis
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2.2.3 Hofstede’s Cultural Dimensions Theory
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3. Strategy Levels and Intent
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3.1 Corporate strategy
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3.2 Business strategy
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3.3 Operational strategy
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3.4 Functional strategy
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3.5 Vision statement
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3.6 Mission statement
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3,7 Strategic objectives
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3.8 Statement of corporate values
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4. Strategic Management Process
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4.1 Steps in the strategic management process
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4.2 Strategic management in different contexts
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4.3 Uncertainty and strategic drift
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4.4 Limitations of strategic management
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5. Strategic Analysis: The External Environment
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5.1 Policy and administrative framework
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5.2 Political environment
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5.3 Economic environment
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5.4 Sociocultural environmemt
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5.6 Technological environment
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5.7 Ecological environment
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5.8 Legal environment
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5.9 Key drivers for change
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5.10 Industry and sector analysis
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5.11 Tools for external analysis
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5.12 Competitor Analysis
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6. Strategic Analysis: The Internal Environment
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6.1 Distinctive resources and capabilities as a basis of competitive advantage
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6.2 VRIO – Value of resources and capacities, rarity, inimitability, organisational support
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6.3 Organisational knowledge as a basis of competitive advantage
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6.4 Diagnosing resources and capabilities
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6.5 The value chain and value system
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6.6 Activity systems
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6.7 Benchmarking
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6.8 Strengths and weaknesses
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6.9 The Balanced Scorecard and Strategy map
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6.10 Critical success factor analysis
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6.11 Scenario planning
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6.12 Gap Analysis
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6.13 SWOT and the business model – Key features of corporate culture, Health culture that aid strategy execution, Unhealthy cultures that impede strategy execution, influence of culture on strategy, undertaking cultural analysis
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7. Business Strategy and Models
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7.1 Generic competitive strategies: Cost leadership strategy, Differentiation strategy, Focus strategy, Hybrid strategy, The Strategy Clock
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7.2 Interactive strategies: Interactive price and quality strategies, Cooperative strategy, Game theory
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7.3 Business models: Value creation, configuration and capture, Business model patterns
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8. Corporate Strategy and Diversification
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8.1 Strategy directors
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8.2 Diversification and performance
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8.3 Vertical Integration
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8.4 Value creation and corporate parent
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8.5 Portfolio matrices: The BCG (growth/share) matrix, The directional policy (GE- McKinsey) matrix, PIMS(Profit Impact on Marketing Strategy, Parenting matrix, The Scenario/vision – building approach
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9. International Strategy
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9.1 Internationalisation drivers
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9.2 International business environment and challenges
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9.3 Geographical sources of advantage: Locating advantage- Porter’s Diamond, The international value system, International strategies, Market selection and strategy, Internationalisation and performance
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10. Strategy Development Processes
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10.1 strategic thinking: The paradox of logic and creativity, The art and science of strategic thinking, The “Deep Dive” analogy: ,acumen, allocation of resources and action,
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10.2 Strategy formation: Deliberate strategy developers, Emergent strategy developers, Logical incrementalism, Strategy as an outcome of political processes
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10.3 Implications for managing strategy development; Strategy development in different contexts, Managing deliberate and emergent strategies
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11. Matching Organisational Structure to strategy
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11.1 Value chain activities to be performed internally
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11.2 Value chain activities to be outsourced
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11.3 Aligning structure with strategy
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11.4 Organisational Structure; Simple structure, Functional structure, Divisional structure, Matrix structure, Multinational structures, Project based structures, Strategy and structure fit
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11.5 Delegation of authority
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11.6 Systems: Planning system, Performance targeting systems
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11.7 Configuration and adaptability; The McKinsey 7-Ss, Agility and resilience
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11.8 Collaboration with external parties and strategies allies( network structure)
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12. Leadership and strategic Change
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12.1 Strategic Leadership vision and change
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12.2 Theories of leadership and change
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12.3 Types of strategic change
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12.4 Levers for strategic change
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12.5 Methods of introducing strategic change
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12.6 Strategic leadership roles and effectiveness
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12.7 Strategic change: revolution versus evolution
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12.8 Diagnosing the change context
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12.9 Managing major changes
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12.10 Problems of formal change programmes
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12.11 Managing corporate politics
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12.12 Managing complexity
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12.13 Leadership in practice
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13. The Practice of Strategy
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13.1 The strategists; Top manager and directors, Strategic planners, Middle managers, Strategy consultants
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13.2 Strategising: Strategy analysis, Strategy issue- selling, Strategic decision making. Communicating the strategy
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13.3 Strategy Methodologies: Strategy workshops, Strategy projects, Hypothesis testing, Business cases and strategic plans
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13.4 Strategy Implementation : Relationship between strategy formulation and implementation, Plans Programs and budgets, Steps for effective strategy implementation, Resource allocation
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14. Strategic Control
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14.1 Evaluation and control in strategic management
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14.2 The strategic control process
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14.3 Monitoring evaluation and reporting
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14.4 Measuring corporate performance
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14.5 Strategic information systems
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14.6 Strategic surveillance
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14.7 Guidelines for proper control
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14.8 Balance Scorecard as a tool for control
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14.9 Sustaining organisational effectiveness
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15. Contemporary issues and Case Studies in Strategic Management
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15.1 David, F. R.,(2011). Strategic Management: Concepts and Cases(Thirteenth Edition), Prentice Hall. ISBN 10: 0- 13-612098-9 ISBN 13: 978-0-13-612098-8 https://www.pdfdrive.com/strategic- management -e29174092.html
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15.2 Steiss, A. W. (2019). Strategic management for public and nonprofit organisations. Strategic Management for Public and Nonprofit Organisations.https:/10.4324/9781482275865
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3. Hitt ,M. A.,Ireland, R. D.,& Hoskisson, R. (2012). Strategic Management Cases: Competitiveness and Globalization. Cengage Learning Academic Resources Centre.https;//www.pdfdrive.com/strategic-management-cometitiveness-and-globalization-7th-ed-e34339292.html
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4. Barley B.J.&Hesterly S.W (2015).Strategic Management and Competitive Advantage Concepts and Cases – Fifth Edition Pearson Education Limited England.ISBN978-0-13-312740-9,ISBN 13:978-1-292-06008-8. https;//www.pdfdrive.com/strategic-management-competitive-advantage-concepts-and-cases-e186755283.html
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5. Hill, C. W. L., & Jones, G. R.(2016), Strategic management : An Integrated approach, Strategic Management an Integrated Approach, Cengage Learning Stamford.https;//www.pdfrive.com/strategic-management-theory-an-integrated-approach-11th-edition-2014-by-charles-w-I-hill-gareth-r-jones-mellissa-a-schilling-e157843323.html
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6. Just, V. (2020). Sustainable Business Processes in Global Companies Current Perspectives and Future Trends in Regard to Efficiency and Risk Management Springer, Bucharest, Romania.https://doi.org/10.1007/978-3-658-28196-0 s
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7.Kasneb approved study packs and e-learning resources
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