6.4 Formulation of an organisation’s strategic direction

Strategic direction refers to the long-term plan that an organization adopts to achieve its mission, vision, and goals. It involves setting a clear direction for the organization and aligning its resources to support that direction. The formulation of an organization’s strategic direction involves several steps, including:

1. Understanding the organization’s internal and external environment
2. Defining the organization’s mission, vision, and values
3. Conducting a SWOT analysis
4. Setting goals and objectives
5. Determining the strategy
6. Allocating resources
7. Monitoring and evaluating progress towards goals